Wine’s origin might affect acceptable price more than taste study shows

Wine's origin might affect acceptable price more than taste study shows 2

Taste might have less to do with what consumers are willing to pay for wine than you think. In fact, issues like a wine’s country and region of origin sometimes had more impact on a person’s willingness to pay more for a wine than taste. https://www.sciencedaily.com/releases/2018/10/181023110548.htm