Surveys with repetitive questions yield bad data, study finds

Surveys that ask too many of the same type of question tire respondents and return unreliable data, according to a new study. The study found that people tire from questions that vary only slightly and tend to give similar answers to all questions as the survey progresses. Marketers, policymakers, and researchers who rely on long surveys to predict consumer or voter behavior will have more accurate data if they craft surveys designed to elicit reliable, original answers, the researchers suggest.