A new study reveals a significant reduction in NICU (up to 55%) and preterm births due to incentive-based programs implemented to help low-income pregnant women stop smoking cigarettes. Colorado saved over 4 million dollars in healthcare costs by providing these programs and has an opportunity to save 16 million. The issue is critical because smoking in the third trimester of pregnancy is three to four times higher among women who live in poverty. https://www.sciencedaily.com/releases/2019/12/191206112840.htm
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